HappyHeals

DTC ecommerce experience for a brand that creates personalized compression socks with custom designs, celebrating the people (and pets) customers love. The site is designed to showcase customization options, explain product benefits, and drive users toward confident, conversion-ready purchases.

Built the frontend storefront in Webflow, then connected it to a Shopify backend using a headless setup so products, inventory, and orders are managed in Shopify while the experience is controlled in Webflow. Implemented GSAP animations to make the customization journey feel playful and premium, and configured an affiliate marketing program via GoAffPro to enable influencer and partner-driven growth.

Delivered a visually distinct, conversion-focused ecommerce experience that combines custom Webflow design with Shopify’s commerce infrastructure, while creating a scalable foundation for affiliate marketing and future performance campaigns.